It’s a story as old as gas-lit Broadway. Opening night, the diva takes a dive, but the show must go on. What to do? The producer is pulling his hair out. The sponsors are as pale as ghosts. But there’s a young hoofer from the sticks, pulled from the chorus line. Can she stand in? Sure, […]
Continue ReadingMedtronic is the world’s largest medical device manufacturer, and it also does a lot of its own translations. So it’s no surprise that the company has become a leader in the translation industry as well, enjoying a reputation for careful attention to ROI and best practice. Medtronic’s internal translation groups (Technical Literature department in Europe, Global Translation Solutions department […]
Continue ReadingOn St. Patrick’s Day, it gets scary, because today we’re all Irish, which many seem to think involves getting drunk ― and such a lot of drunken brutes you’ve never seen, unless you were here the year before. This includes my wife, Yoko, who plans to spend the afternoon on 5th Avenue at a party of […]
Continue ReadingThe splendor and variety of snacks in Japan are unrivaled, and Japanese junk-food eaters won’t stand for just any junk. It has to taste really good and be viral enough to ride each food fashion wave that sweeps the country each season. Now at the crest, the flavor favorite of the number one candy brand […]
Continue ReadingThe Best Foreign Language Film Award at the Oscars went to the Argentine film, “El secreto de sus ojos.” In his acceptance speech, Juan José Campanella said, “It is on behalf of a crew and cast that comprise mostly of people that I love and that are very close to my heart that I want to […]
Continue ReadingJapanese moviegoers have been avid Hollywood fans for generations. An entire industry exists to groom American films for Japanese audiences. As soon as the Americans send over a reel, these Japanese marketing tigers pounce on the title of the film, which rarely survives as Americans know it. The title has to catch the attention of […]
Continue ReadingIn old age wandering on a trail of beauty, lively, may I walk. In old age wandering on a trail of beauty, living again, may I walk.My words will be beautiful. Among the Navajo, the Blessingway [Hózhójí] is used to bless the “one sung over,” to ensure good luck, good health and blessings for all […]
Continue ReadingGoogle carries the barrier of the language with the translating telephone. Google is developing software for the first capable assembly to translate foreign tongues almost instantly as the fish bebble and that is all, to speak with Scott in the Galaxy…. Huh? This blog is supposed to be about the Google Voice translation announcement last […]
Continue ReadingWhy is it always “Lost in Translation?” is the headline? That’s the headline for BBC Scotland sports reporter Jim Spence interview with Dundee United’s new Slovakian goalkeeper, Dusan Pernis. Pernis’ English is pretty basic, and Spences is pretty Scott, and the interview is so funny that it’s become an internet hit. Things started going south […]
Continue ReadingAvatar, James Cameron’s latest alien epic (this time the aliens are the good guys), hits the theaters this weekend. And what’s a new blockbuster without a new language? USC Linguistic professor Paul Frommer wrote up a new language from scratch suitable for the 10-foot-tall blue humanoids who inhabit a jungle world about to be eminent […]
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