Marketing Translation vs. Transcreation
Who doesn’t want more money? Spending billions of dollars each year and rising, international customers and consumers are more important to US companies than ever. So how do you convince them to open their wallets?
Translation may seem like the obvious solution, but when it comes to marketing and advertising for international audiences, transcreation is often a more effective route to increase sales, build brand awareness and inspire customer actions.
In this white paper we take a close look at both translation and transcreation, including how they work and what they can do for international audiences.
Gain immediate access now.