You may have noticed that the World Cup was big this year in the US. I’ve never seen it bigger, at least not around Turtle Bay, I guess on account of all the Germans who seemed to fill every bar on Second Avenue at times. But it’s not just Germans; it’s a pretty international set in the neighborhood of the UN. It looks like the set of Star Fleet Academy when the UN is in session. And all the aliens among us, legal or otherwise, love football, I mean soccer.
So that’s what you would expect here at Star Fleet, but it looks like the World Cup virus is crossing the quarantine into the homeland of American football.
Global brands like Nike have ridden the World Cup wave to global marketing mastery. (Nike scored big on the World Cup even without official sponsorship thanks to a killer viral video). For those who dream of larger market share, seeing international football get big States-side must have them tossing and turning.
Just one little problem for those brand masters with football: the football brand is taken. And I don’t think they are going to get it any time soon.
Not even with John Cleese’s appeal to reason, “Are you following this, America?”