“Peace on Earth” Untranslated

by Translation Guy on December 25, 2012
0 comments

It’s that time of year again in Colombia. Every year, seasonal festivities include a campaign to get soldiers home for Christmas — enemy soldiers, that is — the guerrilla insurgents fighting from deep in the jungle against the democratically elected Colombian government.

The government’s advertising agency, Lowe SSP3, has been trying to persuade guerrilla fighters from groups such as the Revolutionary Armed Forces of Colombia to “demobilize”. “Last year, the agency’s “Rivers of Light” Christmas campaign floated LED-lit plastic balls filled with hopeful messages and small gifts down the rivers the guerrilla fighters use to get around,” writes Laurel Wentz in Ad Age.

The effort brought 180 guerrillas in from the jungle cold. “That included one senior commandant who defected with his whole group and brought along its entire arsenal, including guns, mortars and grenades,” said Jose Miguel Sokoloff, Lowe SSP3’s chief creative officer.

While guerrilla numbers are constantly shifting, Sokoloff claims 16,000 desertions from rebel forces since the demobilization effort began in 2009.

Guerrilla leaders have learned to keep their troops on the move to make desertion more difficult. The Christmastime campaign always catches guerrillas when they are most homesick for friends and family. Also, with guerrilla leaders negotiating with national authorities, many rebel fighters feel like extra pieces in a chess game about to fold up.

So this year’s campaign was designed to help reluctant guerrillas find their way out of the woods. The Army set up beacons at the center of strategic areas to point guerrilla deserters to safe harbor and government protection. Piggybacking on a December 7th Colombian holiday when children light candles, military helicopters tossed off a trail of LED breadcrumbs to guide guerrillas to those lights. Glow-in-the-dark riverside billboards and glow-in-the-dark bumper stickers spread the message.

“Follow the glow light that will guide you to your family and friends. Demobilize. At Christmas, everything is possible.”

Here’s the video:

Happy trails to all on seeking well-lite paths to  friends and family this season.

-TranslationGuy

0 Comments

  1. Wilber says:

    God bless you, Ken, and everyone you cherish. You’ve got a great blog – amusing, informative, insightful, and the humanity shows through.

    • Ken says:

      Thank you, Wilber. Happy New Year to you and yours.

  2. Amazing what a small amount of effort, consideration and care can accomplish.

  3. Britton says:

    I hope this kind of campaign transfers to other places, although not everyone celebrates Christmas.

  4. Maksim Fanto says:

    I remember hearing about this last year, go to see it’s continuing.

  5. What a great little idea.

  6. Robb says:

    I think that efforts like this should be done on a larger more global scale every year.

  7. Rebecca says:

    It’s nice to see stories like this at the holidays.

  8. Beth Fergon says:

    I couldn’t imagine being away from my family at the holidays, and it seems others feel the same.

  9. This reminds of the stories about the cease fires between armies during the World Wars at Christmas.

  10. Serge Tohme says:

    It’s a shame that with all that money for the War on Drugs that Colombia is still such a mess.

  11. Merry Christmas indeed.

  12. How beautiful, what a great story and the video is lovely.

  13. Barrie says:

    Everything is possible.

    • Ken says:

      keep your fingers crossed

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