Translation and Interpreting in 200+ Languages

Increase Ecommerce Sales By Converting More International Visitors into Customers

September 28, 2021 -By: -In: Multilingual Web - Comments Off on Increase Ecommerce Sales By Converting More International Visitors into Customers

Ecommerce was humming along even before COVID-19 burst onto the scene. Worldwide ecommerce sales exceeded $3.5 trillion in 2019. But since then, consumers have doubled down. US merchants alone saw 44% more online sales revenue in 2020 compared to 2019. And now, there are even more opportunities to generate ecommerce sales: more people have discovered […]

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glocalization

How Glocalization Helps Global Companies Win Local Markets

July 5, 2017 -By: -In: Multilingual Web - Comments Off on How Glocalization Helps Global Companies Win Local Markets

If you pop over to a Starbucks, you can always order a Caffe Latte or a Caramel Macchiato. And that’s true whether you find yourself in New York or Buenos Aires. If you’re in Peru though, you could also try ordering an Algarrobina Frappuccino. It’s Starbucks’s take on a flavor popular in Peruvian cuisine. But […]

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market

Pain-Free Review and Validation for Marketing Translation

July 7, 2016 -By: -In: Multilingual Web - Comments Off on Pain-Free Review and Validation for Marketing Translation

We have a lot of translation to get done. And it has to be done just right. Marketing translation requires the input of in-country reviewers who are familiar with the local market and brand strategy goals to make sure our translation hits the mark. Who knows that better than your team? Good thing they are […]

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Can’t Read, Won’t Buy

March 25, 2014 -By: -In: In the News / Awards, Language, Localization, Multilingual Web, Translation - Comments Off on Can’t Read, Won’t Buy

Global marketers who stick to English only reach a global audience of illiterates. I was a soda jerk at Friendly’s Ice Cream when I first confronted the challenge of selling to the illiterate. Some jocular old coot asked me to read him the names of the ice cream off the sign. At first I thought […]

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