Translation and Interpreting in 200+ Languages

Can’t Read, Won’t Buy

March 25, 2014 -By: -In: In the News / Awards, Language, Localization, Multilingual Web, Translation - Comments Off on Can’t Read, Won’t Buy

Global marketers who stick to English only reach a global audience of illiterates. I was a soda jerk at Friendly’s Ice Cream when I first confronted the challenge of selling to the illiterate. Some jocular old coot asked me to read him the names of the ice cream off the sign. At first I thought […]

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Technology and Translators in Healthcare

March 21, 2014 -By: -In: In the News / Awards, Language - Comments Off on Technology and Translators in Healthcare

With more patients in the US uncomfortable in English, demand for translation is rising as healthcare providers search for technology fixes and cost controls. The 21% of US residents speaking a language other than English at home and the 9% not fluent in English face language barriers that make good medical care more difficult, reports […]

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Linguistics Proves the Land Bridge was a Two-Way Street

March 18, 2014 -By: -In: In the News / Awards, Language - Comments Off on Linguistics Proves the Land Bridge was a Two-Way Street

Linguistics has confirmed the prehistoric links between Siberia and the New World. A new language study shows that the  Beringia land bridge between Asia and North America was a two-way street 20,000 years ago.  That’s when the Yeniseians, a central Siberian people, moved through Beringia to North America, where their descendents, the Na-Dene, settled along […]

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Before We Fire All the Translators

March 11, 2014 -By: -In: In the News / Awards, Interpretation, Language - Comments Off on Before We Fire All the Translators

Everyone is so eager to fire the translators. There seems to be this collective social expectation that those pajama-clad ranks will soon be decimated by a host of friendly artificial intelligences. Picture row upon row of burnished steel automatons typing away in vast warehouses in secure desert locations. Sure, someday. My guess is about five […]

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Dirty Talk As a Second Language

March 6, 2014 -By: -In: Language - Comments Off on Dirty Talk As a Second Language

Bilinguals tend to be nastier  in their second language, say researchers, without all that  mother-tongue  emotional baggage. Marta Gawinkowska and her Warsaw  University team suspect that’s why second languages are a preferred medium for bilingual taboo talk. Past research has shown that  language switching for bilinguals often occurs when things start to get emotional. This […]

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