In the course of planning for a new (and very interesting) project from one of our clients we took a look at all the different ways we translate and adapt advertising and marketing content for our clients. We also took a a look at the efforts of our competitors, which were disappointing as usual. We […]

Is a second language for East Africa linguistic tyranny or regional solidarity? That’s the question Ugandans are asking about Swahili, or Kiswahili.  Kiswahili means “language” in Swahili, and has been the lingua franca of East Africa for centuries. Now, as regional integration heats up, the East African Community (EAC), which includes Burundi, Kenya, Rwanda, Tanzania […]

What exactly are language preservationists preserving when they preserve an endangered language? Cultures with their own language have staying power, preserving human cultural diversity and a particular way of looking at the world. Language preservationists concentrate on those languages most imperiled. These are the languages spoken in cultures already experiencing massive disruption from contact with […]