Translation and Interpreting in 200+ Languages

Medtronic: A Benchmark for Medical Device Translators

March 21, 2010 -By: -In: Medical Device Translation - Comments Off on Medtronic: A Benchmark for Medical Device Translators

Medtronic is the world’s largest medical device manufacturer, and it also does a lot of its own translations. So it’s no surprise that the company has become a leader in the translation industry as well, enjoying a reputation for careful attention to ROI and best practice. Medtronic’s internal translation groups (Technical Literature department in Europe, Global Translation Solutions department […]

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Global Brands: Kitto Katsu!

March 15, 2010 -By: -In: Localization - 23 comments

The splendor and variety of snacks in Japan are unrivaled, and Japanese junk-food eaters won’t stand for just any junk. It has to taste really good and be viral enough to ride each food fashion wave that sweeps the country each season. Now at the crest, the flavor favorite of the number one candy brand […]

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The Blessingway: A New Language for Cancer in Navajo

March 1, 2010 -By: -In: Language - Comments Off on The Blessingway: A New Language for Cancer in Navajo

In old age wandering on a trail of beauty, lively, may I walk. In old age wandering on a trail of beauty, living again, may I walk.My words will be beautiful. Among the Navajo, the Blessingway [Hózhójí] is used to bless the “one sung over,” to ensure good luck, good health and blessings for all […]

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